K.I.S.S.
I’ll tell you. The temptation is SO HIGH, esp as an indy-as-fuck director, to think of music videos as a showcase for how unique and talented you are. And while sometimes (and I’d like to think sometimes in our work) that ambition results in videos that bring out things in the music that wouldn’t come out otherwise, it usually leads to videos that are really just business cards for the production company - the next Levi’s ad done on spec (which is ok except its unfair to the music.)
Cuz really…humbling advice to me and Whit: these two Soconventional videos are REALLY, REALLY nice.
Riiiight?